Course:
Communication: The New Currency to Wealth
Learning to attract and influence as well as communicate with people begins with your own mindset.
This course will teach you to create a list of people you want to influence and to determine what they value.
You will be able to clearly understand what your prospect values and how to create “an ask” with the greatest probability of the outcome you desire.
There is a simple strategy in learning to communicate effectively that creates results. It works for all types of communication.
“I owned a business for many years outside of Atlanta and then I decided to purchase a franchise in the trade business. In my new business, I had a lot of people not showing up for appointments, not calling me back and not responding to my emails and texts. Getting people to connect with me was fundamental to my financial success. Lael quickly found what was not working and totally restructured all of my texts, phone and email communication. The results were powerful in increasing revenue as well as making my relationships with clients more purposeful. The way she teaches is fun and unexpected. I have continued working with Lael for more than 3 years and I talk with her weekly.”
-Teresa Watson, Florida
Learning to attract and influence as well as communicate with people begins with your own mindset. You will learn how to create the right mindset, energy and vibration so that you will attract the people you want to influence.
When you master the tools of effective and influential communication, doors open.
Many times we procrastinate in having conversations and we repeat the cycle of putting off what is necessary. You will learn how to communicate with less fear and more certainty.
We often chase and pursue prospects and potential business without results. There is a powerful communication strategy that allows you to continue the pursuit with strength and purpose.
Wealth can be defined as thriving in four categories: spiritual, financial, physical and relational.
In this course you will learn the simple steps that you can take every day to make sure you are on the path of wealth and prosperity for all areas of your life.
What you say to yourself matters.
Is the language that you speak to yourself one of disdain or encouragement and optimism? It is important to create a foundation of vision for wealth for yourself before you can do it for another. You will have the ability to transform any challenge or experience with these communications skill sets.Whatever you focus on grows. What words are you allowing to manifest?
Intentional communication is the product that leads to intentional results.
“Lael’s teachings meet the classroom bully on the playground after school and instead of engaging in a fight, her communication strategies equip you to beat pessimism, bring encouragement and promote courage. When I incorporate communication skills that Lael taught me, I find that I walk arm in arm with all the bullies in my life. As a catering company and restaurant owner, I first came to Lael with the idea of buying a property valued at over a million dollars. She was intuitive enough to know that I needed to develop skills to influence potential clients in order to make my vision come to life. I needed a new way of speaking and it resulted in creating a higher belief in myself and the right people aligning with me.”
-Shannon Gray, Tennessee
Course Syllabus:
Module 1
Assessing whom you want to influence
Know your “ask”
How to know what your prospect values
Why values matter
Create the strategy
Module 2
A powerful outcome begins with the right mindset
Closed mindset versus growth mindset
Personal mission statement
Energy and vibration, why it matters
Like begets like
Module 3
Why setting goals is only part of the answer
Align - Define - Achieve
The roots of procrastination
Perfectionism kills
Focus and flow
Module 4
Nobody wants to be chased
Only follow up when you add value
How to create a relationship that thrives
You are the product
Leave the speck alone
Module 5
Three effective means of communication
Encouragement
Find the pain and affirm
Create vision
Module 6
Creating urgency/ Put the lid on the box
Focus on strategy not outcome
Overcome the objection before the objection occurs
The importance of being transparent
How to get someone to pay attention to what you are offering
Course Dates
Course begins 2/7/23 and runs for 6 weeks.
Course will be held via Zoom on Tuesdays from 6:00pm-7:30pm CST.
“After 30 years as a corporate executive with Xerox I needed to totally restructure how I communicated with a variety of people as I was running for office. Lael has been instrumental in teaching me new and inventive communication skills. She has helped me thrive in my many roles as a husband, father, business owner, City of Longwood Commissioner and as a philanthropist. Lael taught me how to pivot depending upon my audience and to communicate in a way that created so much value that they wanted to connect to me.”
-Tony Boni, Florida
Course Cost:
$197
Your Instructor:
Lael Caldwell
Lael Caldwell is a certified Master Practitioner of Neuro Linguistic Programming. She trains CEOs and their staff using successful strategies from her business coaching. In 1998 she started a company with her husband called Ben & Lael, Inc. where she implements her training within her own business.
Lael started her career with the Bissell Companies in North Carolina. After 10 years she was promoted to the Vice President of Marketing. Lael developed proposals and negotiated contracts with Fortune 500 companies to move their headquarters to a Bissell Property. She was featured in Business Properties Magazine for her outstanding work.
Lael told herself after she made a certain number in her bank account she would resign from her position and serve as a missionary. Well, she did it; she made the exact number she dreamt. So Lael packed her bags and moved to Nashville, TN to begin training at a church. Here is where she and Ben met. They married and started Ben & Lael, Inc. so Ben could achieve his dreams of being a successful professional artist.
While helping Ben, Lael also worked in sales in a national trade and barter company, Tradebank. She quickly became the highest performing sales person nationally and was awarded the Top Gun Award. Shortly after, she was promoted to Regional Director and was responsible for more than 700 clients.
Ben asked Lael to realign full time with the Ben & Lael business in 2015. Since rejoining Ben, they have been featured in Garden & Gun (twice), Oprah’s O Magazine, Southern Home, Victoria Magazine, Cottage Journal, Nashville Arts Magazine and Women of Wealth Magazine. As well as won the commission for the Starbucks Reserve in Birmingham, MI, created several of the Ellis Island Family Heritage Award (one featured in Vogue), and received the commission to create The Tennessee Leadership Award for Dolly Parton in 2018.
Lael believes that the product is the human being. People connect to the human first and your product second. Once you define who you are, align with the right people to inspire your dream, and you put forth the consistent effort to achieve, anything is possible.
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